Engagement rate calculator

Engagement rate is the share of your audience that reacts to an average post: likes plus comments, divided by followers, times 100. The honest answer to "what is good" depends almost entirely on audience size, because small accounts are seen by a larger share of their followers.

• Under 1,000 followers: 8 to 15 percent is typical. Nearly everyone who follows you actually sees you.
• 1,000 to 10,000: 4 to 8 percent. Reach starts to dilute as the algorithm samples your audience.
• 10,000 to 100,000: 2.5 to 5 percent. This is where most working creators sit.
• Over 100,000: 1.5 to 3 percent. At this size, a 2 percent rate on a real audience is strong.

These bands are averages across niches, not laws. Meme pages run hotter, luxury brands run cooler, and a single viral post can distort a week of numbers. Use the band as a compass, not a verdict.

A below-band rate usually has one of three causes, and each has a different fix.

Stale audience. If you grew fast a year ago and slowed down, a chunk of your followers has gone inactive. Run the follower quality audit to see how much of your base is still real and reachable.

Weak first hour. Platforms decide how far to push a post based on how it performs right after publishing. Posting when your audience is online, replying to early comments fast, and stacking early social proof all compound. This is exactly the lever that engagement boosts pull: stronger early signals on the posts that matter.

Content and audience mismatch. If you pivoted topics, the old audience stops reacting. Expect the rate to recover over 6 to 8 weeks of consistent posting in the new lane, and prune content formats that consistently underperform.

One thing that does not fix a low rate: buying junk followers from bot farms. Adding unreachable accounts grows the denominator without touching the numerator, which drags the rate down further. Quality matters more than quantity, always. Our delivery page explains what we source and what we refuse to do.