Editorial team
Editorial team
The practitioners who write and review our growth playbooks. Each profile links to every article they publish. Bylines exist so you can see who measured the tactic, who edited the pacing math, and who stands behind the refund language.
Open a profile to see every article that person published. Reviews, refund language and delivery claims in those posts are edited against the same VAT-inclusive prices you see on product cards. Public handles only. No passwords.
Elena Vasquez
Content strategist for grid design, caption systems, and brand voice on Instagram. Helps local businesses turn profile visits into booked appointments.
26 articles · 5+ yrs
Jordan Reyes
Short-form video lead covering TikTok and Reels. Former agency strategist for beauty and fitness brands; obsessed with hook retention and sound-off editing.
17 articles · 6+ yrs
Marcus Webb
Data editor translating platform signals into benchmarks creators can act on. Background in analytics for e-commerce and influencer campaigns.
16 articles · 9+ yrs
Daniel Okonkwo
Trust and safety editor covering delivery ethics, refill policy, and what actually triggers platform restrictions when buying social proof.
13 articles · 6+ yrs
Priya Sharma
YouTube strategist focused on subscriber quality, Shorts-to-long-form funnels, and watch-time architecture for education and SaaS channels.
11 articles · 7+ yrs
Casey Morgan
Head of Growth at TheRealFollowers. Eight years running audience development for creators and DTC brands; writes the playbooks our support team hands to customers.
8 articles · 8+ yrs